smartass socks

Founded by Brendan Lo and based in Byron Bay, smartass is a brand with a purpose. We're talking socks with values. Values and skills that improve lives and make the world a better place.

With 50% of profits going to planting trees and protecting our precious rainforest, they want all of us to be part of the solution. This is why every product is earth-friendly, quirky, unique and motivational, using sustainable and low impact materials & featuring cheeky but good-natured messages. 

Brendan believes that taking care of the environment is important for us all & encourages everyone to join together in turning around the impact of deforestation - and has partnered with to increase fundraising and awareness on this issue.

Whilst these socks are engineered for comfort, creativity and sustainability - using soft, smooth and high-performance fabric - they also promote 6 key values for living a meaningful and happy life:

1. Self-discipline
2. Gratitude
3. Integrity
4. Kindness
5. Respect 
6. Courage 

Infused with heart, hope and power - who knew socks could promote so much positivity?