The Importance of Ethical Living

Ethical Living

What is ethical living?

It’s a term that’s grown in popularity, especially in recent decades, yet what is particularly interesting is how the definition of ethical living often changes - depending on who you ask.

For one person, ethical living may mean cutting down on the amount of plastic they use and recycling whatever household waste they can.

For another, it could be volunteering with not-for-profit organisations and dedicating their time and energy to supporting those in the community who need it most.

So… what’s the right answer?

Neither, both. Because there is no categorically ‘right’ answer to the question ‘what is ethical living’?

The understanding of exactly what ethical living in Australia ‘looks’ like can, in essence, vary depending on a person’s values - what they hold as important in their heart.

Personally, we consider ethical living as making informed choices about the things we do in daily life. The decisions we make and the actions we take.

It’s the way we interact with others, what we eat, what we wear, where we shop, what we purchase. It’s also the education we take part in and expose others to as well.

Equally, ethics for us is having respect for where we live, what we do, how we treat each other.

Over the years, being kind and empathetic have become integral to our view of ethical living - and this year, in particular, has shown us the importance of supporting one another, our community and our world.

To us, ethical living is not a static checklist that you can tick off and immediately forget about once you’ve achieved XYZ. Instead, we see it as a way of thinking, feeling and behaving which is constantly evolving.

You know that old cliche - it’s not the destination, but the journey? Yeah, that’s exactly what we consider the meaning of ethical living to be. Not a fixed point or a finish line, but a process of growing and improving and adjusting, with an eye on always moving forwards.

But here’s something else we consider equally as important to the discussion about ethical living…

It can be incredibly difficult (read: nigh on impossible) to live 100% ethically 100% of the time.

Due to the kind of society we live in, and the intrinsic structures which make up the western culture, in particular, consumeristic practices are occasionally inescapable. And sometimes, what we would interpret as ‘ethical’ may actually be considered as personally damaging to someone else.

(And, really, who are we to tell them that they’re wrong?)

It can feel a bit like a Catch-22 situation, yet what’s important to us is that whenever possible, we do try to be as informed and aware of the impact of our actions as possible - as a business, as individuals, as a couple and as a family.

Because through taking responsibility for our actions, we believe that even a slight mindset and behavioural shift can have a subtle yet profound impact on our immediate and wider community.

It may or may not be immediately apparent, exactly what impact these actions create, but whatever steps we can take together to engage with responsible or sustainable consumerism…

… Well, we’re only all going to benefit, right? 

By choosing one path today, this may protect resources for future generations to come. It may mean that our twins Maia and Ivy are able to live in a world that isn’t depleted and suffering, but flourishing and thriving.

That’s why we ensure that every item supplied by Bonpinda has been either sourced or created in the most ethical and sustainable ways possible.

Whether it’s securing our creators a fair wage - regardless of whether they’re based in India or Australia or any other country - or verifying exactly what materials have been recycled or repurposed for each item.

We feel that striving for this honesty, clarity and transparency in everything we do with Bonpinda takes us one step closer to supporting a sustainable and ethical way of living… both for ourselves, and for you too.

In fact, we know that as a member of our community, you’ll already have made large and small and somewhere-in-between adjustments to live more ethically. Heck, even by reading this blog you may have experienced a slight shift in your own perspective.

We consider it one of our main aims to help you with this goal, offering access to products that will support ethical lifestyle choices.

So to return to the original question… what is ethical living?

At the end of the day, that’s up to you to decide. But we’re excited to be on this journey with you, growing and learning and discovering, side-by-side.